1. To ensure that each guest receives prompt, professional, friendly and courteous service.

2. To provide every guest with the highest standards of quality and freshness food products served by efficient, friendly employees who understand,feel passionate about, and recognize a happy guest and who are motivated and supported to satisfy guests to the fullest extent of capabilities.

3. To have every customer who comes through our doors leaving extremely impressed by Pho Mi Bo Ga and are excited to come back again resulting in attracting new and repeat customers year after year.

4. To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our business.

5. To ensure that all guests and staff are treated with the respect and dignity they deserve.

6. To provide all who work with us a friendly, cooperative and rewarding environment in upholding staff policies and practices which promote a fair and positive working environment.

7. To be aware of and act on our responsibilities as a good corporate citizen in maintaining a safe, clean, comfortable, well maintained and attractive place for guests to enjoy and for employees to work in.

8. To believe that what we do today can be done better tomorrow.

9. To keep our concept of hospitality fresh, exciting and on the cutting edge.

10. To thank each guest for the opportunity to serve them